Doctor Heal Thyself
I love that Norm Brodsky, long-time columnist and startup expert for Inc magazine… turned his formidable skills on himself, to diagnose the need for experiments and metrics in his own startup, the...
View ArticleWhy Big Data Matters
Recommended reading for all entrepreneurs… is this article on Big Data from the Harvard Business Review while most startups in the early stages don’t have ANY data to analyze, let alone enough data...
View ArticleBig Data for Small Businesses
Two stories are provided in the November Inc magazine with “big data” and “analytics” used in small/medium-sized businesses at a cost of $1,000/mo and $50/yr respectively. Starting to look like Moore’s...
View ArticleProfile Your Customer
I first was taught to use a “customer profile” in 1993, as an entrepreneur attempting to delight CD-ROM users with high-quality content. It was invaluable, as I’ll explain… The exercise then was to...
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Put Your Money Where Your Mouth Is…
One of my clients recently clued me in to what I believe is one of the secrets of increasing sales, social media marketing, and brand promotion. Yep, all in one tidy package. Most of us know from...
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Own Your Brand!
Stop Hiding What Makes You Great Is 2018 the year you step forward and present your authentic self to the world? Do you want clients that are a better match? Customers that appreciate you? Vendors that...
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